Author: John Holder

Many business owners either aren’t aware of this, or feel it’s working against them! Here we explore this model in order that you may exploit it to your advantage. Marketing Marketing is all about getting your message across to the …

Is the Profit Formula working for you? Read More »

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If you market and sell new products to your existing customers, and spend less time trying to sell old products to new customers, you too will see a dramatic improvement in your sales, customer quality and branding position. Educate Educate …

Educate For Customer Retention Read More »

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Many businesses rely upon digital marketing to generate sales. But many are not doing it well. Which makes it at best needlessly expensive, or at worst ineffectual. Diagnostic Tool To analyse such systems, I have a new diagnostic tool which …

Are you dependant on Digital Marketing? Read More »

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The reason for sharing this case is that the client was suffering from some very common problems, seen in many other businesses by this Business Growth Specialist. They had effectively only one offering. There was no scope to upsell, down-sell …

Does your business maximise upsell, down-sell & cross-sell profits? Read More »

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It has taken the #Covid-19 virus to cause me to examine both my actions and my motives as a business adviser. You see, as a business strategist, I’m supposed to: lead inspire cause change positively impact those around me … …

COVID-19 Response Read More »

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As a recognised local Business Growth Specialist, John Holder was interviewed on Radio Plus, which you may listen to here:-