Do you remember those weird picture puzzles, the ones that look like a random abstract mess of colours at first glance? Some people were able to focus their sight in such a way as to see through that mess and enjoy the ‘hidden’ picture image behind it all.
These are highly relevant questions, because all too many of us don’t actually take the time to consider what our business ought to look like. Many more cannot see through the jumble of surface blobs and data to what the outside world sees of them. Which is most unhelpful if you wish to portray yourselves as a pride of lions, but the world at large sees a pack of hyenas!
So what’s the solution you ask? Well to my mind, it is in part that old adage that we should spend more time working on our businesses, rather than in them. That time would be well spent focussing upon what image you wish to portray, and how to then share that image first with your staff &/or support network, and then with your market place.
You will have noted that I said in part; this is because some of us have no idea what our business looks like to others, through all the confusing imagery and fluff around us. Honing the ability to focus our vision through those distractions to see the image behind will reap dividends.
But there are other aspects of vision on my mind at this moment, especially as a Business Growth Specialist. Clarity of how well your business is performing being one. Assuming that you are on top of Cash, and periodic Management Accounts, are you also monitoring those vital “pulse points” that are better predictors of future results? ( I deliberately apply the analogy of “pulse points” rather than the term Key Performance Indicators, because just as health workers monitor our vital signs when we are ill or injured, in order to take appropriate action if we decline, so should we do the same for our businesses, and take remedial action to ensure ongoing success.)
The other form of vision some of us lack is the ability to spot genuine opportunities. How frustrating it is when competitors grasp with both hands those opportunities that we overlook. Worse still for many, is wasting time, money and energy on perceived opportunities that aren’t real!
A visit to an optician helps many of us to read better. So why put up with impaired business vision? There are ways to sharpen up those skills, so vital for sustained success. If you would like to discuss how, please get in touch.