Many business owners either aren’t aware of this, or feel it’s working against them! Here we explore this model in order that you may exploit it to your advantage. Marketing Marketing is all about getting your message across to the …
Category: marketing
Educate For Customer Retention
If you market and sell new products to your existing customers, and spend less time trying to sell old products to new customers, you too will see a dramatic improvement in your sales, customer quality and branding position. Educate Educate …
Are you dependant on Digital Marketing?
Many businesses rely upon digital marketing to generate sales. But many are not doing it well. Which makes it at best needlessly expensive, or at worst ineffectual. Diagnostic Tool To analyse such systems, I have a new diagnostic tool which …
Tagged with: business growth, business performance, diagnostic tool, digital marketing, profit, strategy
Does your business maximise upsell, down-sell & cross-sell profits?
The reason for sharing this case is that the client was suffering from some very common problems, seen in many other businesses by this Business Growth Specialist. They had effectively only one offering. There was no scope to upsell, down-sell …
Does your business maximise upsell, down-sell & cross-sell profits? Read More »
Tagged with: business growth, business performance, clarity, control, cross-sell, down-sell, innovation, KPI's, profit, upsell
Calima: Marketing through the Uncertainty …
https://www.profit-growth.co.uk/wp-content/uploads/Calima.mp3 While holidaying on Lanzarote recently, we experienced the conditions called Calima. For those of you not familiar with it, a calima is where they have dust & sand particles in the air, which not only restricts your vision (or …
Tagged with: planning
Premium pricing … priceless?
While thinking about premium pricing, and why many business owners and decision takers shy away from this, it seemed to this Business Growth Specialist that either they aren’t even considering it, or they’re just not thinking it through properly. It …